The reason why it is so powerful is because of how a human brain works. There is an old saying "Never judge a book by its cover" but we, as humans, are intrinsically inclined to judge people, whether we want or not. One of the first things people pay attention to when meeting someone for the first time is the way they dress. According to studies conducted by researchers in the U.K. and Turkey, something as simple as a suit a man wears can have a significant impact on how he is perceived.
WHY IS A GREAT HEADSHOT SO IMPORTANT?
IN THE BUSINESS WORLD, A GOOD FIRST IMPRESSION IS CRUCIAL. IT DETERMINES HOW YOU ARE SEEN AND HOW YOU ARE RESPONDED TO.
In the age of social media and internet this is how a majority of our first business contacts are made - online. That is why it is so important to have a professional headshot - which is your online business card.
When it comes to the first impression you make on your potential clients, employers or casting directors, makes sure that it is A GOOD ONE.
First impressions have the ability to make or break a business, and a positive experience can create long-lasting business relationships.
Think about your potential clients - they want to deal with people, not companies.
And behind every company, there is a person, with arms and legs, and ... a face. Your business brand or corporate identity may be what spurs a client to give your company a call, but it is the you, and the people in your business, who help establish that important long-term business relationship with your client. The way YOU look in your "face business card" will determine if your clients see you as trustworthy and reliable.
what's the difference between headshots and personal branding?
A headshot is a single image, usually head and shoulders only, that shows your face to the world. A good headshot will be clear and well-lit, eyes looking at the camera, as if you were meeting someone for the first time. A headshot is usually on a clean background, but it can also incorporate your office, outdoor location or a hallway. It is the best solution if you need an image to go in your email signature line, create a professional LinkedIn profile picture, and to post in the online or internal company directory. A couple of good, well-lit, engaging headshots will probably serve you well.
If, however, you use social media for your personal passions and projects, where it’s important to grow a community of online followers and clients, then you may want to consider a branding session.
Personal branding photography is designed to create a portfolio of images that represent your brand and personality.
Branding photos include traditional headshots, as well as what I call “lifestyle” or "environmental" portraits. Lifestyle photos can be dressed up or more casual, and include in-action shots, shots of you interacting with your clients, product or business tools, and even detail shots representing your brand and your business lifestyle.
I think of these as a cohesive library of images to choose from, that tell a story of your business and communicate who you are personally to your clients.
It is a gallery that will provide a variety of content for all of your marketing channels, including your website, blog, and social media.