headshots & personal branding

You can make first impression only once.
Make sure it is a good one.

Hello. My name is Roza  and I am a headshot and personal branding photographer in Sarasota, FL.

I make people look beautiful, empowered and professional - one portrait at a time.
My work has been published in Vogue Italia, Stern, Dark Beauty Magazine and many more (full list here).
I am also an educator, teaching my signature portrait lighting to photographers around the world. If you are a photographer, click HERE for upcoming masterclass dates.

Let me photograph you how I see you. Beautiful, empowered, strong, or delicate and feminine. There are so many shades I can uncover for you.

Let's bend light in all ways possible!

Roza Sampolinska


what is a professional headshot?


Social media platforms like LinkedIn are hunting grounds for recruiters and prospects alike. Your headshot is your introduction and first impression. Make sure it is a good one.


What does aligning with your brand mean? Whether we’re talking about your personal or professional brand, your professional headshot should be representative of the visual style and persona you want to reflect.


Getting a professional headshot is choosing to invest in your future. A quality headshot does more than just make you look good in the eyes of recruiters or potential employers. It infuses confidence in your own professional capabilities.

what's the difference between headshots and personal branding?


A headshot is a single image, usually head and shoulders only, that shows your face to the world. A good headshot will be clear and well-lit, eyes looking at the camera, as if you were meeting someone for the first time. A headshot is usually on a clean background, but it can also incorporate your office, outdoor location or a hallway. It is the best solution if you need an image to go in your email signature line, create a professional LinkedIn profile picture, and to post in the online or internal company directory. A couple of good, well-lit, engaging headshots will probably serve you well.

If, however, you use social media for your personal passions and projects, where it’s important to grow a community of online followers and clients, then you may want to consider a personal branding session.


Personal branding photography is designed to create a portfolio of images that represent your brand and personality. I call them headshots on steroids with personality:)

Branding photos include traditional headshots, as well as what I call “lifestyle” or "environmental" portraits. Lifestyle photos can be dressed up or more casual, and include in-action shots, shots of you interacting with your clients, product or business tools, and even detail shots representing your brand and your business lifestyle.

I think of these as a cohesive library of images to choose from, that tell a story of your business and communicate who you are personally to your clients.

It is a gallery that will provide a variety of content for all of your marketing channels, including your website, blog, and social media. 

The reason why it is so powerful is because of how a human brain works. There is an old saying "Never judge a book by its cover" but we, as humans, are intrinsically inclined to judge people, whether we want or not. One of the first things people pay attention to when meeting someone for the first time is the way they dress. According to studies conducted by researchers in the U.K. and Turkey, something as simple as a suit a man wears can have a significant impact on how he is perceived.



In the age of social media and internet this is how a majority of our first business contacts are made - online. That is why it is so important to have a professional headshot - which is your online business card.
When it comes to the first impression you make on your potential clients, employers or casting directors, makes sure that it is A GOOD ONE.

First impressions have the ability to make or break a business, and a positive experience can create long-lasting business relationships. 

Think about your potential clients - they want to deal with people, not companies. 

And behind every company, there is a person, with arms and legs, and ... a face. Your business brand or corporate identity may be what spurs a client to give your company a call, but it is the you, and the people in your business, who help establish that important long-term business relationship with your client. The way YOU look in your "face business card" will determine if your clients see you as trustworthy and reliable.

“In order to be successful, one must project an image of success at all times.”

Buddy Kane, "American Beauty"

“In order to be successful, one must project an image of success at all times.”

Buddy Kane, "American Beauty"

THE corporate headshot/personal branding session INCLUDES:

Where to begin... I can’t praise Roza enough! I searched high and low before I booked Roza for my maternity photo shoot and from now on she is the only photographer I will use. Roza takes her time before your session to walk you through everything and brainstorm ideas with you. On the day - having a full pampering glam session was everything I needed, especially so late in my pregnancy. Roza was so comforting and did not rush us like some other photographers do. We went over our allotted time for the photo shoot, but Roza was very accommodating and just wanted to make sure that we had the perfect shots. When we received the photos, I was totally blown away. I’m one that loves having a photo shoot for everything, and this was definitely the best one I’ve ever had. All of our friends and family were in complete awe over our photos, and unlike traditional photos, these were made with such an amazing artistic touch. I would 10000% recommend hiring Roza for ANY of your photography needs, and the only thing that I’m so sad about is that I didn’t find her sooner!

Anjali Singh Chowhan

Roza captured beauty in every shot. It still amazes me every time I look at the photos. Roza and her incredible talent behind the lens captured the me I never knew. And the me I lost over the years. The experience was magical. Roza truly is the camera doctor!
Thank you Roza!

Valerie Z.

I can't say enough about how great Roza is! i did a glamour session with Roza skills at creating unique and beautiful photos are only matched by her ability to understand her clients. Roza will go out of her way to get to know her clients and what they're looking for, and we really appreciated that. She took the time to listen , understand my personality and then transform those characteristics into her beautiful photos. 
I don't know how did i get so lucky to be photographed by such an amazingly talented photographer i was absolutely amazed by the results especially that as a photographer i never stood in front of the camera before ! She was very patient , understanding , fun, dedicated, and professional

Aleksandra B.

Crystal G.

I recently had a session with Roza ! She was absolutely amazing !!!! She accommodated my schedule and answered any questions i had. When it came time for my session she made me feel so comfortable. She did my hair and there was another girl who did my make up. It was great girl time laughing and talking while we got ready. When it was time for the shoot she made me so comfortable. I had a blast. I had never done a boudoir shoot, but knowing it was just me and her i was ok with it . Her work was absolutely stunning and so professional! I bought the biggest package she offered because i was so in love with her work. If ypur looking for someone , fun , professional, nice , kind , and does exceptional work , roza is the person for you ! I will definitely be booking another shoot with her for my children !

My good friend shared with me beautiful photos /portrait she found on internet. It was Roza Sampolinska photography work and I did not wait long to schedule my glamour session. Roza made a wonderful atmosphere and made me feel so special and relax that I quickly forgot about camera and any stress. No doubt Roza has natural talent and her photographs looks like masterpieces !! I have enjoy the session and Roza style how she direct her model and instruct to get the most amazing results natural /soft /drama and elegant look. Purchased album which is a high end finish and best quality !!! This is my best gift FOREVER. Highly recommended . Give 5 star!!!

Edyta G.

Alexandra R.

Congrats, Roza, for paying so much attention to details and making this experience unforgettable, and not just a photo shoot. 
If you are looking for a high end photographer, you have come to the right place. 
Roza, thank you for making my experience so beautiful. I will definitely be coming back!

Roza is so informative and helpful! She made me feel very comfortable during the shoot and made me feel like a movie star. I did not know I had it in me to produce such great pictures! It took less than 2 weeks to see my pictures. During the Reveal & Order Session, I was so overwhelmed! All the pictures came out so nicely and it was a very tough choice to choose which ones I wanted! I did not expect to have such nice photos. Roza informed me about her pricing and how we can work things out. She is very helpful and is there to support! She understands that this is an investment. I recommend going to her for all your photography needs. Her work is exceptional.

Jennifer M.

Portraiture at the highest artistic level. Roza is professional and personable, making the whole experience a memorable one. She creates legacy portraits using her signature film noir style, reminiscing of only the best magazines. If you want to feel like a celebrity for a day, that's the place. I first met Roza when I rented her studio for a project I was doing for my own business. After seeing her work I hired her to take portraits of my wife for her birthday, and these turned out to be the most beautiful and timeless images we could hope for. We're already planning a family shoot this summer. Highly recommend!

Jeff L.

I am so grateful that I was referred to Roza! I first met her for my glamor portrait session. The results were so amazing we did not have any doubts who should be our wedding photographer. The detail and quality of her work is impeccable! She has left us with such a detailed storybook of our wedding day. I love my pictures - I can't stop looking at them! Thank you Roza for paying so much attention to all of those little things that are so important and meaningful to us! You truly caught the emotions of that day, and I am so excited about that! I will absolutely recommend you to all of my friends!

Julia C.

I had an amazing experience. Roza is very professional and I love the final result.

Olya R.


I CAN'T WAIT TO CREATE your portraits.

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